Who will perform at iHeart’s Jingle Ball Village, get mentored by Grammy Winners and Win $10,000? You decide!
Luv World
Must finish first in their group to advance to the Semifinals.
BONUS MENTORSHIP OPPORTUNITY Must be first in their group on Monday, 11/16 at 11:59 PM ET / 8:59 PM PT for a chance to be selected for a one-on-one mentorship with Kevin Jonas Sr. (The Jonas Brothers, Demi Lovato).
Voting for this round ends on November 19, 2026 at 10:00 PM EST
About Luv World
We are a hip-hop producer duo from St. Paul Minnesota. We’ve been close friends since we were in middle school and have spent the last decade and a half building ourselves as artist. And we are happy to present to you a little bit of the Midwest.
Performances & Content from Luv World
Feels Just Right
From Me To You
Lost Boy Season
Learn More About Luv World
What makes you the Next Music Star?
What makes us the Next Music Star is that we've spent our careers working side by side. Not just to become artists, but trying to build a community around our sound. As artists and producers, we've seen ourselves as architects of s our own sound: people who create, collaborate, and bring people together through our music. My partner have been building Luv World from the Midwest, specifically Saint Paul, MN. Bringing our own experiences, personalities, and sound to a culture that is often overlooked when people think of the next generation of sound. While at the same time, came from generations of music talent that laid the foundation for what we make. I believe the Next Music Star has to be more than someone who makes great songs. They have to be able to connect with the people, create moments, and build something that last's. That's what we've been accomplishing since middle school, and hope to keep making til the music stops.
What do you love about music and performing?
I love that music can take something that's normally hard to explain in turn it into an experience people can feel, even with different experiences. Whether we're producing beats and sharing it with the homies, writing lyrics and compositions, working with other artists we've met at open mics, or performing in front of crowds, we love watching the music we've dedicated our time to create a connection to the between people that might've never considered our perspective. Making music and throwing it online is part of the process, but performing is important to us because the energy of a song is completely different when you experience it in front of a crowd. Heck, sometimes there's an energy that could only exist in that moment that makes a song pop out in a way we couldn't imagine of in the studio. Our goal is to make people feel like they're a part of something, not just watching a performance. That's what keeps us creating and makes us want to reach bigger stages to share that love.
Who are your biggest music inspirations and dream collaborators?
Our. inspirations come from artists who have been able to create their own worlds while still connecting with the people. We're inspired by artists like Kanye West for his approach to music production, world building and stage theatrics, Pharrell Williams for his ability to weave genres and cultures into something unique, Andre 3000 and Big Boi for establishing a presence in a city where for a long time no one considered until they put in the risk, and Minnesota artists like Prince for establishing the Minnesota sound and built the way for younger artists like Kendrick Lamar, from different parts of the country and still push the culture of the city. Our dream collaborations would be with artists and producers who challenge our conception of what art can be and push us somewhere we haven't considered. Ultimately, I don't want Luv World to be a famous name on a song. But collaborators that push boundaries for a better sound.
What would you do with the $10,000 Grand Prize?
We would use that $10,000 as an investment into Luv World and the infrastructure behind the music. A huge part of our journey is making sure that our music has the visual, creative and promotional support the reach people beyond Saint Paul and Minnesota. We'd put the money towards recording and production, professional music videos, photography, marketing, live performances, and building a better content infrastructure that allows us to consistently release and promote our work. The money would help us jump from two artists with a vison to a real creative operation. And the opportunity to perform in Los Angeles, receive mentorship, and connect with people in the industry would be just as valuable as the prize money. We wouldn't treat it as the finish line, but as a launchpad for Luv World.
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Participation supports Musicians On Call, a 501(c)(3) charity, which brings live and recorded music to the bedsides of patients, families and caregivers in healthcare environments.
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